Redesigning your website generally means that there is a need for a change at a fundamental level. Maintaining a website is not easy, and it should be done strategically with your company’s long-term and short-term goals in mind.
However, the more important question is – do you need a website redesign?
If one or more of the points below, aligns with your current website, then it might be the time to retire the old website and get a new one.
1-Your website looks outdated
Just like fashion, there are website designs that will look and feel old. If your website design looks and feels like it was created years ago, you’ll be turning off a lot of your visitors. Hence, updating your website to have a more modern design will make it more credible from a visitor’s point of view. Redesigning your website could mean several things like changing fonts, updating the graphics and images, rebranding and more. Redesigning to modernize your website helps keep the traffic going in and keeping it in instead of getting turned off and moving on.
2-Your website is not standing out
If the design of your website does not offer something unique, then you may want to have your website redesigned. This is especially true if the design mimics your competitor’s websites. Also, if your competitor’s site is much better at attracting your viewers, then that’s a solid indicator that you need to redesign your site. You ought to be thinking about the strengths and weaknesses of your website in comparison to your industry rivals. You’d also want to research what aspects of your competitor’s website is lacking. By doing so, you can pinpoint what areas you need to improve so your website will be able to stand out.
3-Your website lacks responsive design
It used to be that a majority of online users used a desktop or laptop to browse the Internet. Those days are gone. Nowadays, your audience uses a numerous of devices to access your sites, such as tablets, desktops, laptops, or smart phones.
This will cause a significant issue because of the many different screen sizes. Your website might look fine from a desktop, but it’s unusable if viewed from a Smartphone. It’s the reason why your website needs to incorporate a responsive design. With a responsive design, your website automatically adjusts to the screen size of the viewer. However, if you want to incorporate this feature, you need to have a website redesign and not just a refresh.
Inexperienced web developers tend to focus on the look and feel of the website and often give little attention to the navigations. If your visitors need to click more than twice to get what they want from the homepage, then you may need to have your website navigation redesigned. Other navigation improvements would include a more visible call-to-action, less clutter, and more strategically placed links. Navigating through your website shouldn’t feel like digging. Instead, it should be a breeze.
5-Your website does not exhibit your brand accurately
In the online world, your website is your “first impression” for most of your audience. Naturally, you’d want to present your best with the use of an intuitive, clear, and aesthetically pleasing website that also reflects your company’s core values accurately.
If your company is in the process of a rebranding, then your website is an excellent tool for facilitating such an exciting change. Keep in mind that your “digital identity” can heavily influence the perception of your viewers.
6-Your website is not compatible with your marketing strategy
Your website is an extension of your marketing campaign. In fact, it has the potential to be your company’s number one marketing tool and it should be aligned with your company’s current marketing strategy. Your website should help you with the marketing goals, attract new customers and present what your company can do. If there’s a disconnection between your current marketing strategy and website, then it’s time for a full-scale website makeover.
7-Your target market has changed drastically
Things are always changing. You could be targeting different demographics than before. Or your target market has already changed significantly. Either way, your website needs to be redesigned to ensure that it’s doing one of its jobs effectively, which is attracting and engaging your present target market.
8-Your website isn’t getting search engine traffic
Getting new leads is among the top priority of any marketing strategy. But how do you get leads? Well, one of the best sources for that is search engine traffic. If you rank high in the search engines, you get more traffic, and that turns into leads. But to get traffic from the search engines, you need to redesign your website with search engine optimization in mind. Strategically redesigning website elements, like content, keywords, and website code, can drastically help in landing your page higher in the search engines.
Most websites are built with a poor lead generation system. As a result, your website isn’t good at converting visitors into buyers. By redesigning your website, you’ll be able to break down the buying cycle of your customers. Understand that not everyone who visits your website is ready to purchase immediately. Therefore, your website should cater to your customer no matter where they are in the buying cycle. This could mean adding or redesigning landing pages, downloadable offers, and valuable content.
10-Lack of content management system
If your website does not use a Content Management System (CMS), then it’s likely you’re going to need a website overhaul. Most outdated or poorly designed websites don’t use a CMS.
With an excellent CMS, you’ll be able to have blog integration, analytics, social media integration, and more. You’ll also be able to update, edit, delete or add online content effortlessly. In other words, you’ll be able to edit most of your site’s content on your own, at your own time, and without getting dependent on a web developer.
11-Your bounce rate is high
If your website bounce rate is high, according to your analytics reports, then it could be the perfect reason for an overhaul. It’s fine to do some tweaking if only some features are not working properly. However, if it’s more than that, then a simple tweak may not be enough, and you’ll need to redesign your website from the ground up. The great thing about working with an experienced web developer is that they can help you redesign a website that aims to perform well for your chosen metrics.
How MasterPix Design Can Help You
MasterPix Design has the needed experience and knowledge to help you create a professional website that keeps your audience engaged through excellent functionality, user-friendly design, precision, and proper layout.
To obtain a free consultation session, visit https://masterpixdesign.com/book-now/. Alternatively, you can contact us through:
Phone: (604) 353-4044