In today’s digital age, there are many ways to make your products or services stack up against your competition. Video marketing is a powerful way to communicate to your audience. It can drive sales, boost conversions, and improve the brand image.
The truth is, people prefer to spend two minutes watching a short video rather than reading 15-minute content. Not to mention, 95% of them retain the message compared to 10% when reading a text. This explains why 60% of B2B marketers use videos as a marketing tactic.
Here are the key benefits of video marketing.
1-Video increases conversion rate
If you don’t convert your audience to sales, your business won’t last long. According to Hubspot, including a video in your landing page can increase conversions by 80%. With this powerful selling tool, you can express your emotions and tell your story effectively.
A corporate video, a testimonial from a client, or a tutorial about how to use your product or service could be the subject of your video.
2-It boosts your email marketing campaigns
Even adding the “video” in your subject line can increase the open rate of your emails. Not only you can interact more with a customer but also you can provide more information in a shorter time.
From a statistical standpoint, video marketing increases the click-through rate by 300%. That’s why successful companies use explainer videos to introduce a new product or service. This is what you should use to express something that won’t have the same impact as the written word.
3-Search engines love optimized video content
If your video content is SEO optimized, you can bring a lot of organic traffic to your site. Pages that contain rich video are known to increase three times more backlinks than plain text. Besides, if you promote your videos via social media, you’ll bring in external customers. By understanding the power of video, you can make a tremendous difference in the success of an internet marketing campaign.
4-Video builds credibility and trust in your brand
There is a great story behind every successful business and what is better than a video to tell it. With video marketing, you can showcase what would otherwise not be displayed on websites.
It’s estimated that 90% of users make their purchasing decision after watching videos. Therefore, the videos you use should spark a genuine connection with the audience. The idea is to discuss ways that your business is different from others. The more videos you have, the more you educate your customers. Of course, this translates to sales.
5-It engages customers on social media
Whether you’re using Facebook, Twitter, Snapchat, or LinkedIn, video marketing can help you engage with your followers. According to researchers, 92% of mobile video users share content with their friends. This makes videos a fun way to explain to target customers what your business is all about. You should see this as an opportunity to create that killer video across your social channels. Don’t forget to add some humor to engage the audience.
How Masterpix Design Can Help?
If you want to create a memorable video and reach a wider audience, Masterpix design can help you to identify better opportunities. The future of video and animation content is boundless. Give your viewers what they want: a sense of motion.