Many people think that branding is just about logos and colors. And, most will also think it’s not that important. But here’s one crucial fact that you should know – as a way to save processing power, the human brain will take shortcuts by associating almost everything to something.
For example, the color blue is usually associated with calmness or high professionalism. Pink is usually associated with the feminine. Hence, if you are not careful about your branding, you could be presenting your company in a different way than what you would like to be seen.
Another thing to keep in mind is that competition is fierce these days. Hence, you need to stand out from the crowd. One of the best ways of achieving that is through an excellent branding strategy and implementation.
In fact, branding is a must if you want to make it big these days. Below are a few reasons why you shouldn’t ignore branding.
Branding Increases Memorability
Having a strong brand can be a vital asset for your business. If you have done an excellent job with your branding, more people will take note of your business than a competitor with a weak brand. Your goal is to be in people’s minds when they think of a product or service that you offer. And, you won’t be in their mind if your branding isn’t cohesive.
All the attractive colors, distinct logos, and other visual elements that are associated with branding have one goal in mind. And, that is to make it easier for your audience to remember your company. Even if your audience isn’t ready to buy what you offer, you are establishing the necessary first steps. Hopefully, when they are ready to purchase a product or service you offer, your company will be the first thing on their minds.
It Increases Authority And Trust
There’s one immutable truth in sales and marketing – people will buy from a person or a company they trust. However, how do you obtain trust on a massive scale?
One good answer to that is through increasing your authority. Authority in this context means the professionalism that your business is presenting to your audience.
Imagine two companies. One is spending effort, time, and money on branding. And, this could mean a professionally crafted brand. The other company just creates a logo because they think everyone is doing it, and it’s more of an afterthought.
Now imagine a customer trying to decide which brand to purchase. He doesn’t know much about the two companies. The other company has a nice brand, and it’s clear that the company spent a lot of effort on it. The other one seems to be made by a failed art student.
The customer will likely purchase from the professionally made brand. In his/her mind, this company is serious about their business while the other one seems to be “trying it out, and let’s see if it works out.”
Branding Leverages Your Advertising
In any competitive field, a business rarely goes a long way without doing any advertising and marketing. On the downside, advertising will cost you money. The beauty of pairing a strong branding effort with advertising is that you’ll be stretching your advertising efforts to the maximum.
With advertising, you’ll be exposing your company’s product or service. Your new potential customers have just seen or heard your company for the first time, but that’s it. They may forget about your company five minutes later, and that’s advertising money going down the drain.
However, if you have a strong branding effort, they will hear or see your brand, but it has the added benefit of increasing the likelihood of remembering you. In essence, good branding will help give you more ROI for your marketing budget.
Branding Paves The Way For Loyal Customers
If you don’t know yet, acquiring new customers is more expensive than repeat business. Hence, you’d want your customers to be loyal and keep coming back. Branding can significantly help in this regard by making your audiences feel that they are connected to your company.
If you have a powerful brand, your customers may see you as a source of product or service and also an extension or expression of themselves. Of course, achieving this kind of branding effort will cost you money. But again, it’s not like getting new customers is cheap either.
How Masterpix Design Can Help?
Our team can help you build, protect, and personify your brand. But there’s much more: Masterpix Design also builds relationships.
Please call us today at (604) 353-4044, send us an email at firstname.lastname@example.org if you have any questions or book your free consultation session at https://masterpixdesign.com/book-now/